Product Management

Every company starts with one product. And to grow, it needs to expand from one product to multiple ones. The challenge for every company that wants to last is to find those inflection points that signal new opportunities from its inception and over its lifetime. In any technology company, the product manager is the one who has the best skills to discover those inflection points.

Following are a few good resources, if you are an engineer who wants to be a product manager or if you are just graduating from business school and looking forward to being a product manager in a technology company:

Articles about Product Management:

A book about Software Product Development:

  • The Mythical Man-Month, Frederick P. Brooks, Jr., Addison-Wesley

Books about the High-Tech Industry:

  • Nerds 2.0.1, A Brief History of the Internet, Stephen Segaller, TV Books
  • Computer Wars, Charles H. Ferguson & Charles R. Morris, Times Books
  • Accidental Empires, Robert X. Cringely, Addison Wesley
  • Who’s afraid of Big Blue? Regis McKenna, Addison Wesley

Books about Strategy:

  • Competing on the Edge, Shona L. Brown & Kathleen M. Eisenhardt, HBS Press
  • Big Winners and Big Losers, Alfred A. Marcus, Wharton School Publishing
  • Built to Last, James C. Collins & Jerry I. Porras, HarperCollins
  • Judo Strategy, David B. Yoffie & Mary Kwak, HBS Press
  • Co-opetition, Adam M. Brandenburger & Barry J. Nalebuff, Currency Doubleday
  • Value Migration, Adrian J. Slywotzky, HBS Press
  • Hyper-Competition, Richard A. D’Aveni, Free Press
  • Beating the Commodity Trap, Richard A. D’Aveni, Harvard Business Press
  • Competing for the Future, Gary Hamel & C.K. Prahalad, HBS Press
  • In Search of Excellence, Thomas J. Peters & Robert H. Waterman, Jr., Warner Books
  • Competitive Strategy, Michael E. Porter, Free Press

Blog about Marketing:

Books about Marketing:

  • The Anatomy of Buzz, Emanuel Rosen, Currency Doubleday
  • The 22 Immutable Laws of Marketing, Al Ries & Jack Trout, HarperBusiness
  • Positioning, Al Ries & Jack Trout, Warner Books
  • Kotler on Marketing, Philip Kotler, Free Press
  • The Macintosh Way, Guy Kawasaki, HarperPerennial
  • Marketing High Technology, William H. Davidow, Free Press
  • Relationship Marketing, Regis McKenna, Addison-Wesley
  • The Marketing Imagination, Theodore Levitt, Free Press

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